Last year, Taylor Swift publically denounced Spotify, one of the world’s most popular streaming services, by withdrawing her entire catalog. Since then, the music industry has rapidly changed. What was once an industry reliant on purchasable downloads has currently shifted to streaming.
This year, Spotify has grown four times as fast then it had in 2014, and recently announced it’s 60 million user taly. Some would argue that Taylor Swift’s main argument was lost to the public, but Spotify has taken note of her criticism, which reads:
In my opinion, the value of an album is, and will continue to be, based on the amount of heart and soul an artist has bled into a body of work, and the financial value that artists (and their labels) place on their music when it goes out into the marketplace. Piracy, file sharing and streaming have shrunk the numbers of paid album sales drastically, and every artist has handled this blow differently.
Soon, with a few adjustments, Taylor Swift may come back, as most of her catalog is already available on the majority of streaming services, such as Rdio and Pandora, excluding her recent album “1989” of course. Also, Taylor Swift has brought her entire catalog, including her recent album, to Apple Music, which means she is willing to stream her mega-album under the right circumstances.
My prediction is Taylor Swift will return to Spotify in early 2016, but will withhold her recent album “1989” until the summer of 2016, when she is sure of Spotify’s changes.